I think any plan for the future must include improving the team. A lot is said on here about ways to attract bigger attendances and make more money, the best way to do this is to be successful. People will come to games if there is a good chance of promotion. These people could be described as glory hunters and if things don't go according to plan they will desert the club as quickly as they came. But if making money is the main aim success is the way forward. Unfortunately support is something money can't buy. You can attract short term bigger crowds by offering cheap tickets or bring a friend deals but supporters are born not made. The only way to create supporters is by getting them young and giving them a team to be proud of. There are thousands of Manchester United fans who have no chance of ever getting a ticket for Old Trafford. They have children who will grow up believing football is something to watch on Sky rather than at a football stadium. These people should be targetted. Get them to games regularly and when they grow up they will bring their kids. It will take at least a generation but Altrincham supporters are the most patient people i have ever met.
Please see Accrington Stanley, Morecombe, Rushden, Droylsden etc etc etc etc blah blah blah for evidence that money clearly buys supporters.
If you lash out all of your money on a billy big-time squad you will get increased attendances. Even more so if you lash out money you don't have!
I think the point in Altrincham's case is not that success will buy you supporters, but in reverse that more supporters will buy us more success as we afford ourselves a better playing budget. We are doing it the right way. By attracting more fans to the ground they will eventually begin to see the success the club is achieving and come to feel part of it. And from there we build onwards and upwards. Therefore their attraction becomes less temporary and they are integrated into the 'full-time' support.
If we continue at the rate we are going we could be up there without 'buying' anything. I truly believe that would set a platform that a lot of clubs would follow. Imagine a promotion chasing club that relies solely on its means to sustain its success. No sugar-daddy noose around our neck! Right now its a million miles away but Alty are the only club anywhere near it in this league. We're also a million miles closer than any other club or than we were 5 years ago.
Thats just my opinion, but I think its the most exciting time this clubs ever had, i'm not suprised we're starting to attract 'full-time' players!