The community image that we've done so well to develop over recent seasons could reap huge rewards in a few years, we could be in for a massive influx of young teenagers through the gates. We don't need someone to come in and provide financial backing to capitalise on that.
I'm of the 'free ticket in the Messenger' era. Others got theirs at the Leisure Centre. As far as I'm aware we offer neither to Under 16's anymore. I think we're missing out there because although the majority of our group probably would have gone anyway, we managed to tempt countless friends into coming along with that incentive in mind. They came because they had nothing else to do, they stayed because they caught the bug.
With a strategic advertising plan centred around marketing the club as the place to spend your Saturday (be it as a youngster or as a family), I'm positive that we'd see a great number more through the turnstiles. The foundations are already there with the countless junior teams.
Outside of the football league we are undoubtedly the biggest football club in Greater Manchester. FC United don't count. The nation's interest in non league football is growing by the season, for some this will develop into a romance. More and more are looking elsewhere. The south Manchester area need look no further than Altrincham for a non league fix really.
Obviously all of this would be a lot easier provided we continue to compete at National level. Stay in this league mixing it with the big boys and we could develop a right bit of a charm.
FCUM we're sick of hearing about. People mock them for their idea of Punk football and 'the inventors of non league football - but they know how to squeeze every drop out of that disenfranchised fan. FCUM from branding p.o.v may as well be known as Punk Football FC. Everything is set up around this, and it's an advertisers dream to have get a nugget like that.
I think branding ourselves as a community club is ok. Branding ourselves as the town's club - the place you should and need to be every other saturday should be our aim.
Kid's should be talking about the result or the next game in form rooms and common rooms, alongside the city and united scores.
A brand is more powerful than a good product.
Its all well and good us having these community assets, but we need to market them.