How's it a ridiculous comparison!?
2 football clubs in relatively close proximity, both looking to attract a more casual fanbase, both with matches which (may) struggle to attract fans.
The arabs are subsidising the team, but not ticket prices. They've not offset ticket prices against Sky income either; tickets have gone up in the years since Sky invented the game.
They're clearly looking at offers to get people through the turnstiles and picking which matches may need some promoting; there's no value in empty seats.
City have done a lot of work on their marketing (not just on the brand either - on both Acquisition and retention strategies) and have brought in some great people to look at segmentation, pricing, offers etc.
A lot of people are being priced away from top level football, but we don't offer a value for money alternative to capitalise on the situation.