www.altyfans.co.uk
General Category => Altrincham FC First Team => Topic started by: Ashley Alty on January 15, 2014, 12:52:58 PM
-
Just spotted this, might be useful to our lot?
From Football Business a couple of issues ago, following ‘Top Tips’ about social Media which was compiled by Richard Berry, associate in the Sports Group at Law firm Lewis Silkin who shared thiis advice to help football clubs avoid a social media crisis.
1) Don’t Ignore it: Social Media is part of modern football. An outright social media ban is one option but many clubs recognise that Twitter and Facebook are useful ways for fans to connect with players on a level never before possible. It can also enhance the reputations and profiles of clubs, players, and sponsors.
2) Educate your players: Get input on how they use social media and where they think the boundaries of acceptable conduct lie. Players need to know what consequences their actions might have and understand the risks. Teach your players and staff the value of social media, how to use it, and what is not acceptable.
3) Develop a robust social media policy: Set out the consequences for a breach of the rules. Get buy-in from the players and other staff because a code of conduct is much more powerful if it is drawn up in collaboration rather than being imposed.
4) Have a social media adviser: There should be someone players and staff can turn to for advice on a tweet and to answer any questions.
5) In a crisis, rely on your social media policy: Take quick and decisive disciplinary action.
-
Frank Sinclair obviously doesn't subscribe to Football Business magazine.
-
This is the chap you want to get in touch with if you want to use social media:
https://www.facebook.com/altrinchamhq?fref=ts Altrincham HQ
-
Social Media is all about common sense.
Aslong as we dont end up like Hyde's account we'll be fine
-
Telford are recruiting an officer for the job;
Voluntary Post - Social Media Officer
By Stuart Massey, 14th Jan 2014
Share on facebook Share on twitter Share on email
3
Like us on Facebook? Follow us on Twitter? Be part of the team.
Voluntary Post - Social Media Officer
The Social Media Officer will be responsible for developing and managing the Club's social media, ensuring that communications are delivered effectively, developing awareness of the Club's brand and encouraging commercial engagement.
The role reports to the Club Board through the Communications Director and involves co-ordinating with internal staff to support their objectives. Each platform managed must reflect the Clubs' policies and deliver a consistent message that cultivates engagement and interaction whilst maintaining the Club's excellent reputation.
The Social Media Officer will be expected to display a sound knowledge of current and evolving social media platforms (Facebook, Twitter, LinkedIn, YouTube, Pinterest etc.) and how each platform can be effectively utilised by the Club. The role will also involve managing the production of e-mail newsletters.
Good writing and language skills are required, as is the ability to work under your own initiative.
Applications should be sent by email to office@telfordutd.co.uk
-
I live near enough to apply for the position - sadly my twitter. / Facebook etc knowledge is sadly lacking.
Perhaps AFC Teresa could apply for the job, the club would then be advertising for a translator. ;)
-
Thanks for the Altrincham HQ recommendation Hamilton
Think the match date updates are great now on Altrincham FC twitter
Happy to advise on policy etc
http://www.altrinchamhq.co.uk
Alex
-
Our players are excellent on Twitter, I feel. Hardly ever anything controversial and they all come across as a very friendly bunch of lads. The same can't be said for some players of other teams, or certain player managers for that matter.
-
Thanks for the Altrincham HQ recommendation Hamilton
Think the match date updates are great now on Altrincham FC twitter
Happy to advise on policy etc
http://www.altrinchamhq.co.uk
Alex
You're welcome. That's social media marketing for you!
-
It is - social media works!!