In respect of comments about the potential legal consequences of kids falling and hurting themselves I would suggest it might be wise to have a few signs put up which clearly indicate that parents are responsible for the behaviour of their children and the club cannot be held liable for any injuries sustained as a result of inappropriate behaviour.
I don't think it's unreasonable to expect parents to control their kids.
I think you will find that due to the litigious state of the country (following closely behind North America) that if anyone injures themselves on someone elses property or by a third party person then there is a case to persue a claim for compensation for injury and/or damage.
If you put up a poster as a disclaimer this would not hold water in the eyes of the law. All it may do is deflect a claim, and bear in mind it would need to be posted outside the ground prior to payment to enter. Anyway, the law will see it as Tort of Negligence. Altrincham Football owe a duty of care for all people on their premises. If that duty of care is broken, and as a result, injury or damage occur then there is clear grounds for a claim. Putting up a poster does not protect you from Common Law situations.
The stewards are therefore there to help assist in providing that safe environmnet. If a child falls the club could be sued for not ensuring the children are kept safe. Silly yes it is, the parents should do it, but that is how the law sees it.
It would therefore benfit the club to keep all the children in one place to minimise the risks to them and to other people. The family stand is the place for this.
If sponsors object then there is a problem as it is the sponsor stand as well.
A difficult one for sure, but I do hope we continue to bring these children to boost support and think about the future.
I hope the legal side of this post didnt bore you too much and provided you with an insight into how difficult the Stewards job is.