Storm in a satellite dish.
I for one am VERY grateful of the opportunity to see Alty on the TV on a regular basis (even if it's only goal highlights every week). It's not so long ago that people on here were crowing about how great the coverage of Alty at Stevenage was and how it showed us in a great light. Setanta are intending to show all teams in the BSP at least twice (home and away) and after that the schedule is up to them. Naturally they are going to attempt to show what they consider to be more attractive fixtures. TV companies (apart from the quaint old Beeb) are commercial enterprises. What do you expect them to do? They are not a charity.
Quite frankly any money that comes our way has to be a good thing. As for the bias, I think (as Mr Flynn has already suggested) you would be surprised if you looked at the games covered to date. If Setanta can truly make a go of this, then fair play to them. There aren't many commercial companies out there who would have taken a punt on the BSP as a draw for the viewing public