We have been waiting for years for a live TV contract at this level - when it comes along we still moan. We are getting more consistent exposure nationally in the media than arguably ever before - even during the glory days. The fee we get will probably cover any shortfall in gate receipts. Also, given our relevant turnovers and wage bills, isn't £8000 possibly worth more to us than £32000 would be to some of the ex league clubs?
It was inevitable that Setanta would put the big clubs at the top of the pile - they are there to make money and hence they need the viewers. Its been like that with any commercial channel for the last 25 years. Its the real world, and unless our economy and society follows the lead of North Korea's, it ain't going to change anytime soon. Two up, two down and the sugar daddy funded smaller clubs are mainly to blame for the rich v poor in this league. The problem was already there before Setanta arrived.