at the end of the day you put a nike shirt next to a prostar shirt and which do you think would sell more, i actually cant believe were having this argument
Ah yes, your famous marketing course... might have been slightly better if they'd taught you a bit of economics on it Jacko. There is indeed a branding factor in clothing but you're not applying the correct scales to your argument. A nike kit would be more expensive and while more attractive to some wouldn't necessarily result in greater income. People who buy replica Alty shirts don't treat them like I dunno Calvin Klein shirts or Hugo Boss suits or something. And you're completely disregarding EX GKs point that we have to flog a certain number to get the free playing kit.
Also, to use Manchester United as a comparison is absolute bollocks, and you know it to be fair.