The number one issue from my point of view is the lack of thought put into mobile users. We are a mobile user orientated generation now. My main site averages 4000 views per month, of which about 25% are either phone or tablet visitors.
Lets assume, since I don't have access to the analytic's for the club site that it is the same. We've written off 25% of visitors. Not a good thing by any stretch of the imagination.
There are solutions out there for the navigation.
http://responsivenavigation.net/ gives some easily implementable ideas. while keeping the new design.
It's all good and well bookmarking the link but on a 320 pixel wide screen space is at a premium. The two side bars are taking up unecessary space which is not needed, or could be better placed on a mobile version.
Another issue which the new site holds is the small viewport. This is a screenshot of my monitor:
Look how much of the screen is wasted. I do have a high resolution that is true but look how much information (and that's the most important thing about this site, information) we could be viewing. The old site was fine for this.
The design is miles better aesthetically from the old site. The old site had a massive header with absolutely no relavent information before the fold (the bit you see on your screen without scrolling) however it was set to 100% width which is why it suited for not only large screens but small screens as well.
I love our sites content. It is the number one source for non league news, not just Altrincham FC news. We just need to put some usability thinking into the site. When we are making such massive strides off the pitch with the community program, increasing local awareness, big new sponsorship deals, the excellent media coverage we provide from the alty TV & Radio robins teams we need to be making sure we don't fail to provide the best experience on what is often the first point of contact for people looking for information about Altrincham FC.