It's not just the money you bring in as a CEO. They are there day to day and improve processes internally that can also affect bottom line.
Sam does just fine on the commercial side so for a club like ours we're looking for someone who streamlines the rest and picks up the slack having 2 long distance Chairmen causes.
Negotiating better stewarding deals, improving revenue streams such as retail etc.
The team is succeeding because the management of the playing side is top class. The matchday experience etc. Improves when we have top class people in place there as well.
My tip for the board is we get an operations person in not a sales person and let Sam do that side, if it's working. Unless we've decided that Levi is that man.