I think rather than just promoting Alty which, to a landlord is taking customers out of their pub for 4 hours on a profitable Saturday afternoon, something to make them feel part of it all. Pbviously we couldn't afford it but a signed shirt to all the boozers to put up r a print like we have in the sponsors lounge. It's absolutely ace in the Porterhouse when you see the Alty shirt up there.
Also, and I'm conscious of just suggesting things here without providing manpower, but how easy is it ti infiltrate Tescos in Alty? I mean that in the sense that you could do an offer, a free ticket for anyone who does there weekly shop on a saturday etc, I'm thinking of getting the blokles down to moss lane whilst the better half shops around! Or like incorporated on the Tesco club card points system. Like I say I should imagine its quite hard as its a multinational thing and I don't know how much leeway the store manager has. The point being that it's somewhere in Alty that on any given Saturaday afternoon between 2 and 6 has about 2000 people in it I think, a large proportion of whom would rather be a) in the Bridge b) watching some form of football c) ice skating
Maybe a bit pie in the sky.