We have sold 1200 tickets so far which is 50% up on our usual home attendance.
Historically we sell 3000-4000 for such an FA Cup match.
So something is clearly wrong.
I feel there are three contributory factors all to a smaller and lesser degree.
1) How much advertising has been made? Last weeks messenger had a small article about the Millwall game on the inside cover. Nothing jumps out at you that it is ticket only. When the messenger is released this week it should clearly show it is all ticket. The problem is that many people dont get the paper until Friday night when they get home from work, when it will be too late to purchase tickets. Even if they get it Thursday it leaves them one day to get a ticket. We need to adviertise on Granada, the Metro Newspaper, the MEN and perhaps the local radio stations if costs permit. Get the legends on Century to do a spot on us. A sign in Altrincham will also help and of course word of mouth. But this needs to be done now to give people time to get tickets.
2) Altrinchams poor performances. This may have hindered ticket sales in that people expect us to get beat. Lets face it we are not playing well at the moment. Maybe people know we wont sell out and are just hanging on until later in the week, this however I dont think would be true.
3) Millwall fans I do feel is a legitimate factor. They have a repudation and Millwall fans themselves openly admit this. However as has been said before there is no history with our clubs and they have bigger fish to fry than an 80 year old OAP. Have we, ourselves, exacerbated this factor by writing so much on the forum from the word go about Millwall fans and potential trouble? Will this itself affect tickets, then probably not, as we are talking about the floating fans not buying tickets. The regulars who come on the forum I am sure will have all bought their tickets. Perhaps it is other local teams fans who are likely to cause any trouble and not Millwall?
Maybe there is just too much apathy in the town these days and people just cant be bothered about little old Alty? It is advertising that I think needs to be increased.
Please Peake me I only need 12 to reach 200 - thanks