Ideally they will become a success and continue to give us revenue.
This will largely depend on how many subscribe. In effect, subscribing trickles down cash to alty (and the rest of the BSP admittedly). I was pleased to read that they are picking up some good UK boxing coverage which is likely to continue and also gain them a fair few subscriptions.
http://news.boxrec.com/news/2010/exclusive-hennessy-sports-secure-british-tv-fridays-shobox-billThis swayed it for me, so i'll be paying the money and hoping I get to see Alty, Boxing and Copa Libertadores for 6 quid a month. I will be sending them a mail too to see if they plan on providing a weekly highlights package of the BSP. That would surely make it more appealing too!