As I have said before, the major issue with shirts for Alty are availability at short notice because the club dont want to hold stock of replicas for obvious reasons. Therefore, ideally a shirt has to be available at short notice from a supplier locally who can deliver orders within days, which fortunately I can. Major manufacturers are'nt interested in 1 x shirt sale, they're looking for 100's to be ordered at start of the season to justify outlay in playing kit, etc.. This current season, my outlay on kit against replica sales has been a bit of a disaster. I dont believe there would have been 5 times the sales of Home Replica shirts because it was NIKE rather than the PROSTAR shirt supplied. Another issue is availablity of sizes outside of your general size requirements, e.g baby size or XXXXL, both of which I have managed to supply during this current season, thanks to an arrangement I have with a local dress-maker who amends shirts for me. So although my range is limited, I like to think it serves Alty well,bearing in mind the range outside replica shirts, i.e. polo shirts, hoodies, etc., which have sold well. Once a shirt sponsor can be confirmed, hopefully the final decision regarding both home and away shirts will satisfy the majority of supporters. Ian - SKkits.
Ian are you saying that this season we've only sold 20% of the amount of replica kits needed for you to cover the cost you spent on free kits for the team (and youth team btw folks). If so, fair play to you, if that was adidas or nike they wouldn't even be considering supplying us again.
Some of it is a case for better marketing - we sell more tha just the replica kits in the club shop; the coats, jackets and leisure shirts are of excellent quality, are not as 'obvious' as a replica kit and could be pushed more. I know we have the Alty ebay shop, but more products could be pushed on here, on a shop page on the website like the Mansfield one (where you can bring up the products and order online), in the local media or even - possibly - in local shops e.g. Tesco,JJB or even, with a donation/%age of the sales, a charidee shop or tourist information/library (e.g. a display of Alty stuff in the ground floor library window).