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General Category => Altrincham FC First Team => Topic started by: GoneFishing on April 02, 2012, 06:27:57 PM

Title: This £5 entry offer on Saturday
Post by: GoneFishing on April 02, 2012, 06:27:57 PM
Why not simplify it by offering entry to everyone for £5? The O/S says Hyde supporters must have a season ticket for one of the League clubs to take advantage of this offer. Why would they have a season ticket for a league club if they support Hyde? If the offer was available to everyone i would be there with at least six other non regulars. I really want Alty to win this game as Hyde have sold their soul and i would love to see them relegated. But unfortunately i think they will win and go on to win the BSN.
Title: Re: This £5 entry offer on Saturday
Post by: markecky on April 02, 2012, 06:46:33 PM
The fallout from this will probably just about finish me off but I'll do it anyway.

We can't just offer to local people so its open to people from Hyde who may have a City season ticket as well as its a big City area.

I'm sure the club would love to offer £5 entry to everyone but it isn't possible.

It's just a way of getting hopefully a few new faces down to watch us as Utd and City aren't playing.
Title: Re: This £5 entry offer on Saturday
Post by: beaker141 on April 02, 2012, 08:52:49 PM
The fallout from this will probably just about finish me off but I'll do it anyway.

We can't just offer to local people so its open to people from Hyde who may have a City season ticket as well as its a big City area.

I'm sure the club would love to offer £5 entry to everyone but it isn't possible.

It's just a way of getting hopefully a few new faces down to watch us as Utd and City aren't playing.

Last season a colleague who is a Hull season ticket holder but lives in Sale came down, he would have come to this one but its Easter weekend and he has something on. I keep on at him to come more regularly but if you've got every fortnight occupied with your own team and forking out money there then I guess its a bit of a stretch to support 2 teams at full price.
Title: Re: This £5 entry offer on Saturday
Post by: The Red Baron on April 02, 2012, 09:45:12 PM
I will be honest, all of this talk of bringing the crowds back up to over 1000 will not be achieved by this initiative.

I know this offer has been run in the past when City and United aren't playing, but realistically how many additional fans on the day has it brought in, and how many of these fans have been back to watch us again? How many of these fans aren't just Alty fans who borrow a mates season ticket to get in cheaper?

The club would be far better off extending the £5 offer to everyone, not just fans of other clubs. The trouble is fans of other clubs are just that - they support another club and are not and in all likelihood never will be Altrincham fans. If the club extended the offer to the general public you would get curious people coming who don't go and watch any football regularly and to me, these people are more likely to come back than someone already committed to a season ticket of another club.

Also, I can't help but feel it's a slap in the face to a real Alty fans who pay there hard earned money every week, although I suppose not season ticket holders.

Why couldn't the club offer £5 entry for all, and see how that affected attendances? If this happened I reckon a fair few mates would join me on Saturday.
Title: Re: This £5 entry offer on Saturday
Post by: Nasha on April 02, 2012, 10:11:41 PM
Why couldn't the club offer £5 entry for all, and see how that affected attendances? If this happened I reckon a fair few mates would join me on Saturday.

I'm sure the club would love to offer £5 entry to everyone but it isn't possible.

There's your answer
Title: Re: This £5 entry offer on Saturday
Post by: andyc on April 02, 2012, 10:13:56 PM
I agree it should be £5 for all, just like Stockport are doing. I come to most home games and will pay my £13 on Saturday but feel a bit annoyed that someone who doesn't even support the club gets in on the cheap just because their team isn't playing.
Title: Re: This £5 entry offer on Saturday
Post by: Mick on April 02, 2012, 10:55:21 PM
It cannot be a fiver for all..........the club would lose hundreds of pounds because the initiative would only bring an extra hundred in.....we have discussed this numerous times.

I pay my money to get in as well and don't begrudge someone with an Oldham season ticket (and i.d.) getting in for a fiver once or twice a year.......it's a fiver the club would more than likely not have received
Title: Re: This £5 entry offer on Saturday
Post by: 62vintage on April 02, 2012, 10:56:30 PM
Why couldn't the club offer £5 entry for all, and see how that affected attendances? If this happened I reckon a fair few mates would join me on Saturday.

I'm sure the club would love to offer £5 entry to everyone but it isn't possible.

There's your answer
That does not answer the question.  Why is it not possible to make this offer available to all supporters?
Title: Re: This £5 entry offer on Saturday
Post by: Mick on April 02, 2012, 10:59:37 PM
See the above...........the club will lose hundreds of pounds in income 
Title: Re: This £5 entry offer on Saturday
Post by: markecky on April 02, 2012, 11:01:50 PM
Why couldn't the club offer £5 entry for all, and see how that affected attendances? If this happened I reckon a fair few mates would join me on Saturday.

I'm sure the club would love to offer £5 entry to everyone but it isn't possible.

There's your answer
That does not answer the question.  Why is it not possible to make this offer available to all supporters?

Because they would lose hundreds of pounds, if not thousands of pounds.  You realise they can't afford to lose this surely.

If it was every week it would be unfair, now and again is fine by me.

I hear of more and more people who fall out of love with the Premier League and start watching lower league football.  If they enjoy the Hyde match they might just do it at Alty.

Or make Alty their second club.
Title: Re: This £5 entry offer on Saturday
Post by: 62vintage on April 02, 2012, 11:06:09 PM
See the above...........the club will lose hundreds of pounds in income 

Yes I can see that, but opening the offer to all may encourage people from Altrincham and surrounding areas to come down for the match. Even if only a few go on to become regulars surely that will benefit the club in the long run, and that is what we should be aiming for.
Title: Re: This £5 entry offer on Saturday
Post by: Mick on April 02, 2012, 11:10:37 PM
How many do you think would come if it were a fiver and how many would come again or next season at full price.....what would your estimates be.

People of the town don't come because it's £13, nonleague and the team is not in the top half of the premiership and on free to view (well a price of a few pints) telly every week

Title: Re: This £5 entry offer on Saturday
Post by: 62vintage on April 02, 2012, 11:15:26 PM
How many do you think would come if it were a fiver and how many would come again or next season at full price.....what would your estimates be.

People of the town don't come because it's £13, nonleague and the team is not in the top half of the premiership and on free to view (well a price of a few pints) telly every week


I have no idea how many would come or even come back again, but if we do not try it we will never know. I am sure most regulars would pay full price or put a tenner if the collection bucket.
Title: Re: This £5 entry offer on Saturday
Post by: Mick on April 02, 2012, 11:27:23 PM
If you never try you never know......that is absolutely true.......it's just some people do have a reasonable idea what the numbers will be and fortunately they are the people making the decisions. The fiver suggestion for all is nothing more than a gamble, but with long odds I would say.

Title: Re: This £5 entry offer on Saturday
Post by: Mrs Warbouys on April 02, 2012, 11:38:06 PM
I would like to see the club try a "pay what you want" scenerio at a game next season.Make the emphasis an attempt to break the conference north attendance record.Publicise it massively for a couple of months and see how that works.
Title: Re: This £5 entry offer on Saturday
Post by: altrincham on April 03, 2012, 01:23:04 PM
The club should at least try it once to find out, if done properly and heavily marketed at least a week or 2 before the match, (the Hyde or Halifax games would have been perfect) then it has great potential.
If the marketing was done right well in advance with good messenger/advertiser/men advert and posters, face book website etc.... then I could see this attracting a crowd of 1500-2000 for an important game.

There would be a loss on gate receipts but wouldn’t the extra spending in the ground and potential for new fans and exposure balance this?
Title: Re: This £5 entry offer on Saturday
Post by: george on April 03, 2012, 01:42:40 PM
NO.
Title: Re: This £5 entry offer on Saturday
Post by: altrincham on April 03, 2012, 01:57:47 PM
NO.


nice one
Title: Re: This £5 entry offer on Saturday
Post by: SW on April 03, 2012, 02:21:13 PM
The £5 offer is an attempt to get a few football fans into the ground who may not have been before and of those who do come, some just might decide to come again. Even if they don't and only 6 extra turn up, its £30 extra.

Charge all the reduced rate, the club loses money, we then also won't get the add on at all, it's a no brainer. Then, how do you compensate season ticket holders who have paid in advance. The argument that the extra fans at a cheaper rate will spend in the ground is not a case thought through, even if you really do spend another £8 inside Moss Lane, it is not all money to the club, a pint at £2.50 or whatever is money to the brewery, tax etc, a pie has to be bought before it is sold on, the programme printers have to be paid.

further in the argument, if the club did decide to do such a thing, then why against premium opposition like Halifax or Hyde which should pull in a better gate anyway? If you want more bums on seats then you'd surely be looking at the likes of Solihull, Stortford or Histon games.
Title: Re: This £5 entry offer on Saturday
Post by: Paul Cain's Chip Pan on April 03, 2012, 02:26:53 PM
I could see this attracting a crowd of 1500-2000 for an important game.

Even at full price, if we fail to attract a crowd of 1200+ against Halifax I will be absolutely amazed. Also, Hyde really ought to be helping us achieve a crowd in excess of 1,000 on Saturday and if they don't it would be an absolute disgrace. It's a derby game with the league title looming large. Their whole home crowd should be there (but probably won't be).
Title: Re: This £5 entry offer on Saturday
Post by: RocketDan on April 03, 2012, 02:41:36 PM
I'd rather see 1500 at £5 than 750 at the standard rate.

Bare in mind, not all regulars pay £13 - we have lots of OAP, students and kids.

It would be good to have a big crowd and a big atmosphere for Gainsborough on the last day of the season.
Title: Re: This £5 entry offer on Saturday
Post by: markecky on April 03, 2012, 02:45:30 PM
The Halifax game will be get 1500 with 800 from them I would say.

Hopefully some of that gate money will be invested in ensuring the safety of our supporters after incidents at Hyde Utd.
Title: Re: This £5 entry offer on Saturday
Post by: altrincham on April 03, 2012, 03:44:44 PM
The club could try a flyer campaign/promotion, send out 10000 flyers to the local area  to promote the playfoff run in , i bet this would get a few hundred people in. Go a step further and have a tear off slip that is stamped on the turnstyle , get three or 5 stamps for free entry to a match. Little po active promotions that get the locals involved and reward loyalty.
Title: Re: This £5 entry offer on Saturday
Post by: im not really here on April 03, 2012, 03:58:50 PM
Do you know how much it would cost to print 10,000 fliers? And who is going to distribute them. Most people would feel that the playoff run in for us is already over so what would we be advertising? I'm sure the club have thought of all these ideas but due to finance, volunteers etc they aren't practical.
Title: Re: This £5 entry offer on Saturday
Post by: altrincham on April 03, 2012, 04:02:04 PM
Do you know how much it would cost to print 10,000 fliers? And who is going to distribute them. Most people would feel that the playoff run in for us is already over so what would we be advertising? I'm sure the club have thought of all these ideas but due to finance, volunteers etc they aren't practical.

Yes I have just done it for my business aprox £450 printed and delivered. I am aware they prob have thought about ideas until they are blue in the face but talk about marketing and promotions can only be healthy for the club. You have to spend a little to get any rewards.
Title: Re: This £5 entry offer on Saturday
Post by: roytonmike on April 03, 2012, 04:03:47 PM
Do you know how much it would cost to print 10,000 fliers? And who is going to distribute them. Most people would feel that the playoff run in for us is already over so what would we be advertising? I'm sure the club have thought of all these ideas but due to finance, volunteers etc they aren't practical.
Agreed!
Title: Re: This £5 entry offer on Saturday
Post by: SW on April 03, 2012, 04:21:05 PM
Leaflet drops/flyers are probably the most ineffective means of communication nowadays, all the junk you get, pizza leaflets, political propaganda, bags to put clothes in etc, they really do just end up in most people's recycling boxes. we are also bombarded with advertising everywhere and unless it has a stroke of genius which attracts people, in my view it's pretty worthless. The latest downloadable posters are however very good, efforts should be made to get them in pubs, clubs and takeaways over a broad area, not just Alty, but Sale, Ashton, Wythenshawe, even out to Knutsford and even Lymm and Warrington .

What is needed is something that gets people talking about the club, mentioning things to mates and so on. Not being a marketing guru I'm unsure what that could be, but there has to be something. Probably community led stuff, that thing on here about Flynny going on Wythenshawe FM, similar media stuff. Is there a sign in the town centre/outside the station giving directions to the ground?
Title: Re: This £5 entry offer on Saturday
Post by: Mick on April 03, 2012, 06:02:16 PM
We seem to have this debate three times every season.
I agree there are pro's and con's, but I genuinely believe there are much more drawbacks associated with a cheap entrance fees than there are benefits.
I hear the arguement that if we don't try it, then we will never know, but nobody out there is prepared to cover the immediate financial losses that will result and the club certainly cannot afford to cover these losses even if the experiment does in fact produce long term benefits.

Unfortunately it's a vicious circle....what grows crowds is success (Fleetwood, Crawley for example)......what provides success......usually lots of money..........from crowds or a benefactor
Title: Re: This £5 entry offer on Saturday
Post by: GoneFishing on April 03, 2012, 06:55:42 PM
Most people i have spoken to think £13 for the second division of non league football is outrageous. I don't think reducing it to £5 on a permanent basis would bring in enough extra people to make it worthwhile, but doing it once or twice a season might be worth considering if it is advertised properly. I assume the main aim of Saturdays offer is to bring in a few United and City fans who might come again if their club is playing away. Speaking purely from my own situation if it was £5 for everyone i would bring a party of eight (£40) but now it will just be me and my son (£26) so the club will miss out on £14 plus whatever the others would have spent inside the stadium. On a separate issue why is there never anyone selling programmes outside the ground?
Title: Re: This £5 entry offer on Saturday
Post by: OldhamAlty on April 03, 2012, 07:22:36 PM
Most people i have spoken to think £13 for the second division of non league football is outrageous. I don't think reducing it to £5 on a permanent basis would bring in enough extra people to make it worthwhile, but doing it once or twice a season might be worth considering if it is advertised properly. I assume the main aim of Saturdays offer is to bring in a few United and City fans who might come again if their club is playing away. Speaking purely from my own situation if it was £5 for everyone i would bring a party of eight (£40) but now it will just be me and my son (£26) so the club will miss out on £14 plus whatever the others would have spent inside the stadium. On a separate issue why is there never anyone selling programmes outside the ground?

They sell them just inside the turnstiles at the Golf Road End, but they don't yell like most league grounds seem to so they're easy to miss.
Title: Re: This £5 entry offer on Saturday
Post by: VofD on April 03, 2012, 07:32:40 PM
We seem to have this debate three times every season.
I agree there are pro's and con's, but I genuinely believe there are much more drawbacks associated with a cheap entrance fees than there are benefits.
I hear the arguement that if we don't try it, then we will never know, but nobody out there is prepared to cover the immediate financial losses that will result and the club certainly cannot afford to cover these losses even if the experiment does in fact produce long term benefits.

Unfortunately it's a vicious circle....what grows crowds is success (Fleetwood, Crawley for example)......what provides success......usually lots of money..........from crowds or a benefactor

or from winning the occasional F*****G cup game. >:( >:( >:(
Title: Re: This £5 entry offer on Saturday
Post by: Mick on April 03, 2012, 07:57:54 PM
Sorry VoD..........missed that one off....it's that long since we won a cup game  ::)
Title: Re: This £5 entry offer on Saturday
Post by: beaker141 on April 03, 2012, 09:03:47 PM
Maybe a £5 game or even a free entry/pay what you want game needs pricing into next season.

For a strategic game when there are no other local games on, with the reduction built into the season ticket price for next year so the loyalists get rewarded for their continued support and then heavily promoted in the local area several weeks before the game.

If nothing else it would close this debate for a couple of years  ;D
Title: Re: This £5 entry offer on Saturday
Post by: VofD on April 03, 2012, 10:39:20 PM
Sorry VoD..........missed that one off....it's that long since we won a cup game  ::)

Forgiven ;) ;)
Title: Re: This £5 entry offer on Saturday
Post by: NorthernMonkey on April 05, 2012, 09:53:51 AM
I think Alty could put together a pretty good offer, built around attracting people to a high profile and a low profile game.

Something along the lines of a 'friends of Alty' promotion designed to get people to bring more people along. It'd need proper support and marketing though.

I'd work it around the fixture list where we've got an attractive match followed by a less attractive one and make an offer built around the two to bump up attendances for both games rather than just one. I'd also aim it that way so that any 'loss' is mitigated against the additional full price sales.

IE - everyone attending the (theoretically) decent game pays full price but gets the opportunity to take up the offer for the next game, be it a buy one get one free offer, or 2 tickets for £10 to really give it a go.

It could be abused by a few people, but on the whole the discount would be built around rewarding loyalty rather than just a cheap offer accross the board. By the same token, I can't see season ticket holders feeling they've missed outtoo much; they may feel they're losing out on a couple of quid but sure they'd see it for the greater good.

It'd need decent internal co-ordination and it should be done to also gather contact info (email addresses, or through something such as facebook) for future marketing purposes.

I'd explain it better but I'm tired; sure you can get the gist.

Title: Re: This £5 entry offer on Saturday
Post by: Jezza on April 05, 2012, 10:06:43 AM
(http://4.bp.blogspot.com/-UpKf_le6BU0/TxXrgYQ8FqI/AAAAAAAACNs/MJwfQ3cvIy0/s1600/groundhog2.gif)
Title: Re: This £5 entry offer on Saturday
Post by: CB on April 05, 2012, 10:50:35 AM
Don't people who buy a season ticket end up paying slightly less than £13 per game. Why no complaints over that?
Title: Re: This £5 entry offer on Saturday
Post by: roytonmike on April 05, 2012, 11:02:04 AM
A season ticket (standing) bought before the end of June last year works out at £9.76 per game if you attend all League matches. The money raised through early sales helps to pay the club's bills during the close season, of course. From the point of view of a season ticket holder the idea of extending the £5 offer beyond its present limits might be OK on an occasional basis, but not too often. By the way, I trust there will be no thought of increasing admission prices for 2012-13 - unless we're in a higher league!
Title: Re: This £5 entry offer on Saturday
Post by: Paul Cain's Chip Pan on April 05, 2012, 11:02:51 AM
Don't people who buy a season ticket end up paying slightly less than £13 per game. Why no complaints over that?

Isn't it nearer £8 per game when you buy a season ticket (including pre season friendlies)?

If it worked out just shy of £13 there would be little point in buying one.
Title: Re: This £5 entry offer on Saturday
Post by: CB on April 05, 2012, 11:17:37 AM
Don't people who buy a season ticket end up paying slightly less than £13 per game. Why no complaints over that?

Isn't it nearer £8 per game when you buy a season ticket (including pre season friendlies)?

If it worked out just shy of £13 there would be little point in buying one.

Fair enough, I didn't know the exact figures. My point was that people are complaining about a handful of people being allowed in for £5, but don't complain about ST holders who get in for£8 (I'm a ST holder BTW).

p.s. I've no problem whatsoever with the £5 offer, any extra cash it brings in is a bonus.
Title: Re: This £5 entry offer on Saturday
Post by: GoneFishing on April 08, 2012, 01:25:46 PM
Anyone know how many people took up this offer and what clubs they were from? I assume 90% will be United or City but i heard supporters of Portsmouth, Stoke and Leicester have been known to wander in before.
Title: Re: This £5 entry offer on Saturday
Post by: NorthernMonkey on April 08, 2012, 03:00:06 PM
Yeah, be good to know the figures.

Cracking attendance either way.