It's a bonfire of the old club shop that produced a bit more smoke than anticipated. Don't panic exiles.
Cult has been advised to keep his doors and windows closed until further notice.
Although from social media you'd think the tower had melted and was dangerously leaning at 45 degrees threatening to take out the secret spy equipment that is up there and half of Golf Road.
I shall be submitting a substantial compensation claim to the club for the smoke's detrimental impact on the washing that I had just put out in the back garden.
My cherished Alty shirt autographed by Brian Kilcline has been utterly ruined, not to mention my wife's Alexander McQueen limited edition pyjamas.
Thank the Lord that her Shrewsbury Town away shirt was still in her wardrobe.