Offers:Standardised offers are key for any bar or pub.
We should have set offers for midweek games and set offers for weekend games. Perhaps a further set for midweek CSC and replays.
We should be more aware of when Pay Day is each month, and adjust accordingly.
Better pricing would cut down on the times spent queuing. Very few people buy 1 beer, so allowing 2 for £5 or four for £10 would negate the need for change too.
We don't have menus so pricing and clear signage of what we sell will allow people to make decisions on what they want whilst in the queue - similar to the indoor snack bar.
I only ever see charities set-up pop up in the bar, never Pukka Pie or Jamesons Whisky (Assuming we have certain brands we stock that might be able to offer support).
We're a high footfall venue on a match day.
The CSH
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The community sports hall also badly fails on the pub LITMUS atmosphere test (poor Lighting, average temperature, no music). Can we consider softening the lighting, or covering them in someway? We should be able to have music, be it via Spotify ( a digital jukebox ) or a live acoustic act. The size of the hall and the materials its made from means it often feels cold.
The seating arrangements aren't designed for conversation with groups, so most will choose to stand and therefore their dwell time is shortened.
The breeze block walls add a cold empty feel to the place, and the large open space (designed for sport) are too empty to create atmosphere.
We'd be almost better adding the wall in, and having the door open at each side to shut down some of the space.. We could actually decorate this in some way.
As a venue, I can't see why we can't invest in photo frames or poster frames that other groups can remove or adapt with their own images for events.
We should offer Thwaites or Football Accumaltors the opportunity to create this:
https://copa90.com/wc19/clubhouse - a fan bar experience that is set up and taken down each game and extend their partnership.
Other random ideas:
*** Football Accumulator Live with... bringing their key contacts down to create a live podcast.
Football Accumaltors bring their podcast and guests live to Moss Lane:
https://www.myfavoritemurder.com/live-shows *** Pre-match Crawl route with Pubs
Accept all fans aren't going to come to Moss Lane from 12pm, work with Libero, and A.N other pub to create a schedule where fans visit 2 pubs and visit Moss Lane for the final couple of pre-match beers.
*** Football Print Exhibitions
Invite local artists (with decent followings in the local area) to create Altrincham artwork, sold at Moss Lane on a given day, with each person in before 12pm gets the chance to win the original.
*** Retro Football Shirt Swap with Classic Football Shirts
Invite Manchester's Classic Football Shirt to bring down a selection of their shirts for a pop-up event. This could be match-day or non-match day. Altrincham could sell retro shirts from across the generation donated by fans to raise money for the club at the same time.
*** Retro Gaming or Subbuteo tournaments
There's a Manchester Subbuteo team based in Hotel Football. Invite the hold tournament and get older fans in.
Random Non-Football Ideas:
Ted x Altrincham
- Very popular at The Bridgewater Hall, Ted x brings in amazing speakers and gives them a platform to speak. Also bringing in a certain crowd, who might want to get involved in the football club