Before we all get carried away with the huge attendance at last night's game, there are a few points of concern that need addressing.
While the total attendance was massive for a fixture of this kind, the amount of cash generated through gate receipts will be far more modest given the incentives to encourage attendance. Granted the bar takings will have been good, but the bar always seems to get busy, and you can only generate sales at the speed you can pull pints.
From my POV, I thought the atmosphere was poor and, if I'm honest, I didn't enjoy the evening very much at all.
If the Club decides to run with this idea again, I'd suggest they consider alternatives such as:
one match where season ticket holders are given a freebie to pass on,
one match where <12s come free and parent only pays a fiver
etc.
Realise I may be a lone voice, but I don't think that one-off large attendances are the be-all-and-end-all, if the experience is not as good as it could be.