For me, this was a good occasional promotion. It fits with a branding of a cheeky upstart nipping at the heels of its thoroughbred neighbours. The chirpy Giantkiller Robins theme.
However, the branding now appears to be developing into a Club focussed on inclusivity, diversity and community. Whether that’s by design or because of the absence of anything else, I don’t know. The trouble with this is that, if you put out a poster, as the Club has, promoting inclusivity at our next match, and then only include information on entry prices for some other clubs’ season ticket holders, what is everyone else to make of it? But if you did include the entry prices for everyone else, you’d be saying to them that they have to pay double. Will the perception of this pricing be inclusive or discriminatory? Discuss.
All I’m saying is that pricing and promotion has to be coherent and consistent with the brand image you are aiming to project.