A few interesting points there to be honest. Fair play to anyone who goes to loads of games. I'll be buying my first season ticket this year (when I have £170 at my disposal) as it will be so much cheaper. i think you can't shy away from the price issue, it had to be done. For my money, those floating voters who in a coversation will say 'how much is it to get in? £12, I'm going stay in the pub and watch United on a dodgu Al Jazeera channel instead, better innit' probaly would say the same if it was £10 anyway if we're really honest about it.
I think anyone who thinks about going knowing its a tenner to get in is probably commiting themselves to spending £15+ anyway really. It's not that much, it depends on the experience. £12 to see us beat Vics 3-0 will attract them back, if they pay £10 and see us capitulate againast Gravesend won't.
I think things like being able to get served easily in the bar, not have to queue up for ages for a burger and to recieve good food at the end of it, being able to see a big screen of Gillette Soccer Saturday (or even better be able to not miss the lunchtime Premiership game), be part of a good atmos* and see good football is more important than a 2 quid price difference.
* I think this is really where the price rise comes good.