The problem is, that everyone saying they don't think £13 is too bad...
...are already fans - hook line and sinker.
Of course you don't mind paying whatever to watch Alty if you're a big fan.
The problem is, £13 will never attract the partially interested on a regular basis unless it's a particularly attractive game.
The conference has thrown up 'glamour' games at this level - they won't be on offer next season unless it's a successful one.
It's all well and good to compare our prices with those of other conference clubs, but they are all in different situations, locations, have differing historical support, full time costs to pay (some of them).
Also, I have no idea how people can hand onn heart suggest that dropping pricing will have no effect on support; has that elasticity been measured? What about add ons? Those people may buy food / beer / merchandise.
£13 for non league football is the reason a lot of people don't go.