My understanding (from the recent fans forum in the NWS) is :-
That each club receives a substantial cash payment as part of the deal between the BSP and Setanta.
Each club will be on the box for a home and away game, with smaller payments made for these
That some clubs will get more coverage than others and hence more cash
The 'movement' of games and mucking about with the travel arrangements of fans etc is an unsavoury by-product of the TV deal.
Whilst I fully agree that the 'organising committee' at Setanta look somewhat amateurish and sometimes they completely disregard the views of the fans, this is what happens when TV is allowed to pick and choose games to suit viewing figures......... Commercialism takes over.
Seems to me that Alty have done ok out of this deal (remember - no money for BSN !). The old adage......."he who pays the piper, picks the tune" springs to mind