I managed to locate this old favourite via a Liverpool fans' message board: 
The following text was posted by the person who had uploaded the above photograph:"A large copy of the above photograph had been hung on the wall of the Boardroom at Altrincham FC for many years. It shows Bill Shankly, one of the greatest managers of Liverpool FC, and our ex-chairman a youthful Gerry Berman, the one with the long hair in the old stand at Burscough FC.
On 30 March 2002, Burscough played Alty at to Moss Lane and I will not mention the result, except to say they went away happy, including their Secretary Stan Strickland. Stan had seen the photo and asked if he could have a copy. Not having seen the photo, I said I would scan it and send him a print. However, the photo was too big for my equipment and it had to be done professionally. It was scanned, printed and sent to Stan.
I was interested in the story behind the picture and here it is. It is based on long term memories of several so if any of the visitors to the site can confirm or expand on the story I would be most grateful.
After leaving Liverpool, Bill Shankly, a long-time friend of Tony Sanders, then the manager of Altrincham, acted as advisor to the club. He and Gerry Berman went to a pre-season friendly at Burscough in August 1979 to evaluate a possible signing for Alty. It is not clear who the player was or whether the player was signed. Also it was not clear whether Alty were Burscough opponents or what was the result.
The photo, the original of which is held by Gerry, was probably taken by a photographer from the
Daily Mail and appeared in that paper in August 1979 with the caption "We know who you are Gerry Berman but who is that with you?"
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Footnote: Alty did, indeed, play a pre-season friendly at Burscough on 11th August 1979.
